Whitman Voices

Introduction

From New Delhi to Syracuse, Shubhankar Goel’s ’13 Passion Led Him to Amazon

From New Delhi to Syracuse, Shubhankar Goel’s ’13 Passion Led Him to Amazon

Even before applying to Syracuse University’s Martin J. Whitman School of Management, Shubhankar Goel `13 knew he was passionate about marketing and meeting new people — and the reason he made the trek to snowy Syracuse, New York from New Delhi, India, was to continue pursuing those passions. Now an account management manager at Amazon, Goel says he ended up leaving Whitman with an entirely new set of business skills and the confidence that he picked the right career path.

The most valuable insight Goel took away from his classes at Whitman was the knowledge of how to run an entire business, something he says that has been extremely relevant and useful in his career so far. Certain classes, like brand management with professor Kyu Lee, associate dean for global initiatives and professor of marketing, were instrumental in giving him a solid foundation of how the market works.

After completing his MBA in 2013, Goel interned with the advertising agency, Publicis Groupe, in New York City. Goel knew he wanted to pursue marketing, so he turned down another full-time offer to accept the internship. His advice to other students? “Go for what you really want.” At Publicis, Goel focused on analytics and digital strategy, eventually leading a team that worked with P&G brands, including Vicks and Pepto-Bismol.

Following his time at Publicis, Goel moved into a brand management role at RB, a consumer goods company. At RB, he led the insights and analytics generation team, working particularly closely with Amazon. From there, it was only a small leap over to one of the biggest companies in the world.

At Amazon, Goel is part of Amazon Advertising. Specifically, he manages the account management team, which serves as consultants for companies that advertise with Amazon. Consultants work with different verticals, and Goel’s team works with consumer electronics. On a day-to-day basis, he works with well-known consumer electronics clients.

When asked what advice he would give to graduating seniors or MBA students, Goel didn’t skip a beat. “Being very very focused on networking is single-handedly the most important thing,” he says. When looking for jobs, Goel mainly utilized Linkedin connections, but also cold-messaged and cold-called individuals. When drafting those cold messages, Goel found a lot of help from the Whitman Career Center staff. They helped him position himself not as someone seeking a job, but as someone who a potential employer would want to grab a coffee with.

Goel shares, “I had a good base and a support system behind me. The Career Center staff was always there for me when I was applying to postgraduate opportunities. Whitman taught me about the industry and how recruiting teams work.”

Goel has come back to campus a few times since graduating, mostly for networking events, passing the knowledge he gained as a student back to current Whitman students. He doesn’t currently work with anyone from Syracuse University at Amazon, but is always looking to hire strong candidates to be a part of his team.

And what makes working at Amazon so great? “My work isn’t work — it’s fun,” Goel says. “Work should be like play, if not completely play.”

Are you looking for an internship, networking opportunities or career planning assistance? The Whitman Career Center has many services that can help students build their future. Remember, #thefutureofbusinessisorange and students have the support of alumni like Goel and others in the Orange network.

Sandhya Iyer