Featured Five Under Five Alumnus: Josh Fishman ’12

Our “Five Under Five” column is a regular feature in each issue of the Whitman magazine. It is a Q&A with a Whitman alum who graduated within the last five years. In the Winter 2018 issue, we introduce you to Joshua Fishman ’12, vice chair of the Young Whitman Advisory Council and digital brand manager for Unilever’s St. Ives product line.

1. How did you choose Whitman?

I remember flipping through Entrepreneur magazine and reading about Whitman’s EEE program. Other family friends had attended Syracuse, and I knew I had to visit. Once I stepped foot on campus, I fell in love with the energy, facilities and management program. It’s one of the best decisions I’ve made. I even met my fiancé at Whitman. We’ll be married in September 2018.

2. Were there early influences in your life that helped shape your interest in business/management?

My dad owned his own business when I was growing up, and that got me interested in the consumer goods industry at an early age. From owning a “store” in my basement (complete with a cash register) as a child to visiting my father at his office leading up to college, I always knew I wanted to work in consumer goods marketing.

3. How do you feel Whitman helped prepare you to meet the responsibilities of your position?

I was incredibly involved in ENACTUS (previously SIFE) during all four years at Whitman, which allowed me to gain real-world experience in marketing and product management, develop my skillset and, eventually, land an internship at Unilever that led to a full-time offer. Six years later, I’m still here working with some of the brightest scientists, engineers, marketers and people who challenge me each day to bring the best products and advertising to market.

4. What do you do to unwind and destress?

I love to watch TV and read magazines—two things that are actually part of my job, so that is great! I like consuming media since it allows me to look at the industry and challenge my agency partners and team to develop best-in-class advertising (and it’s nice to just sit on the couch and laugh or smile at good—or bad—content from time to time). I have recently started meditating, which really allows me to get away from all the technology we consume every day and reflect.

5. Is there any advice you’d like to give current Whitman students?

Always network. The power of relationships is priceless. From day one, start connecting with alumni, recruiters, faculty and staff. Keep in touch with them, share what you’re working on, things you’re proud to have accomplished, what you’re interested in learning. One of them, someday, may have a job or internship for you or will likely know someone who does.

Josh Fishman
Latest posts by Josh Fishman (see all)