Gilded Social was founded by Scott Friedberg ’14 and Ross Lazerowitz in July of 2012. Lazerowitz was the technical partner and Friedberg ran the business. They launched Gilded with the help of many of the resources for entrepreneurs at Syracuse University.
The idea initially started as an advertising network utilizing small tablet sized displays in restrooms of restaurants but eventually pivoted to the company’s current digital signage offering for all types of businesses.
The new offering picked up traction and led the team to early profitability and growth. By 2013, the team had success in the Panasci Business Plan Competition, RvD IDEA Awards and CNY Student Business Awards. Shortly after, Lazerowitz was named “Syracuse University Emerging Student Leader” and Friedberg “Entrepreneurship Engagement Fellow.”
Now, Gilded Social powers over 200 displays across the country. The company works with business owners throughout every vertical. Some notable clients include: Fleet Feet Sports, Salvation Army, Rolling Stone and McDonalds.
Customers rely on Gilded Social to turn their TV or network of TVs into an interactive display and live social media feed. The TV then shows the content the customer selects such as real-time social media, HD video and graphic content, waitlists, directories, news, weather, RSS feeds and more.
Gildeds’ clients are given a tremendous opportunity to create a one-to-one connection with their customers and, on average, see a 500 percent increase in social media engagement as well as an increase in foot traffic, sales and positive reviews.