Featured Alumni Entrepreneur: Josh Rhoades ’14


unknownPragmatic and Fresh Business Solutions is a three-person team. Josh Rhoades is responsible for the daily operations of the business and sales. Work began this May as a source of side income for Rhoades as well as an opportunity to add to his sales and marketing experience. The venture is slowly growing.

While in college, Rhoades spent a spring break in Costa Rica taking an ecological engineering course, which inspired him to design and patent a cookware product to boil water twice as quickly. He credits Gary Lim at SUNY-ESF and the staff and students of the Couri Hatchery in Whitman’s Falcone Center for Entrepreneurship for counseling, assistance with business plan development, and help in raising more than $5,000. Rhoades thanks ForTech, a Syracuse fabrication shop, for making prototypes and performing CAD work. Despite successful alpha and beta testing, Rhoades decided to move on for several reasons.

After graduation, Rhoades worked as an inside sales representative for the Rex Lumber Company in South Windsor, Connecticut, and as an outside sales apprentice for Rene’s Repair in Plattsburgh, New York. Each experience allowed him to work with independently-owned businesses and learn sales tactics from four senior sales professionals. Rhoades discovered there was a need for affordable business solutions for small and local businesses–from smaller projects, such as a logo or a graphic to promote a weekly special, to larger projects, such as a website, sales planning and implementation, and social media management.

Rhoades had all the tools he needed to get started right away: a closet full of dress clothes, a computer, web design experience from his first startup and marketing experience. He started out by serving as a student business consultant, providing marketing help to LoFo, a Syracuse-area restaurant, through the SU course Emerging Enterprise Consulting. He landed his first client, Juniper Hill Farm in Wadhams, New York, by emailing a pitch, which was essentially a modified cover letter and resume, to farms in the Adirondacks seeking to assist with marketing for the summer. After one meeting, Rhoades earned the opportunity to develop a wholesale plan, improve the Farm’s local SEO, and assist with sales to restaurants as the Farm’s sales representative.

Today, the team members of Pragmatic and Fresh Business solutions are helping their ninth customer and are actively seeking more work. They currently have an office in Liverpool, New York, across the street from Avicolli’s in a shared space with Eldan Homes, Daniel Murray Nationwide Insurance, and MetLife Insurance.

To learn more, visit the company’s website or online CV. Contact Rhoades directly at 315-641-9393 or info@pragmaticnfresh.com to discuss any project you have in mind. The team is willing to travel and most work can be done remotely. Great Prices, Greater Work Ethic, The Greatest Results.

There are three ways to support Rhoade’s business:

1. Let your friends know they can finally get great help for their small business at a great price ($100 cash for referrals that lead to a sale).

2. Work with Rhodes ($100 credit to get started).

3. Hire Rhoades. He’s looking for a part-time job to supplement his income.


Josh Rhoades

Josh Rhoades

Josh Rhoades graduated from SUNY-ESF in 2014 where he studied environmental science, watershed science and engineering. His entrepreneurship adventure began his junior year and continues to this day. He started with a patented cookware product while participating in the Couri Hatchery and two businesses plan competitions through Syracuse University. After gaining experience in inside and outside sales, Rhoades began working full time helping independently-owned businesses convey their value proposition in a way that sells. He provides small, local companies with services, such as web design, graphic design, logo design, social media management and sales planning, and often serves as a contracted sales representative.
Josh Rhoades

Latest posts by Josh Rhoades (see all)


Leave A Reply