Whitman Voices


Featured Alumni Entrepreneur: Jamie (Kelling) Hall ’09

Featured Alumni Entrepreneur: Jamie (Kelling) Hall ’09

Jamie HallJamie (Kelling) Hall graduated with honors from the Martin J. Whitman School of Management in 2009 with her bachelor’s in marketing management. After graduation, Hall spent five years working for Altria Group, a Fortune 200 company, as a territory sales manager. In her role, she naturally learned a tremendous amount about business operations, sales and management that she still uses in her decision-making strategies today.

As a former collegiate athlete, Hall spent her entire life in the gym and recognized the importance of high-quality equipment and proper strength training biomechanics. She soon saw a hole in the market – the strength industry needed a company that would bring together sophisticated mechanical design and a step-by-step customer experience to advise on the flow and feel of gyms. What it needed was a passionate company that understood the market and put customers first. Ultimately, by combining her professional business experience and personal passion for fitness, Hall gained the confidence to venture out of the corporate world and begin her journey as an entrepreneur.

When Arsenal Strength was founded, it was based on several key elements; quality products, solid customer relationships and lifestyle branding. It was Hall’s mission to offer the highest quality, made-in-the-USA strength training equipment to customers both domestic and international.

Today, Arsenal Strength equipment is built to order and customized with colors and logos to fit the gym’s branding. Arsenal Strength works with customers one-on-one to ensure the proper pieces of strength equipment are chosen for their training studio, gym, school or health club. The Arsenal Strength team wants to understand the gym owner’s intended target market, budget and ultimate goals to advise the best pieces for them. From there, they create a 3D layout of the customer’s gym to show them how it will look once complete – including the exact dimensions of the facility and their customized branding and colors. Customer relationships are critical to Arsenal Strength, so their team goes above and beyond to ensure each customer feels confident with their purchase.

Continuing the entrepreneurial spirit, Hall and her team acquired several other businesses along the way, including a manufacturing company and a manufacturing and fabrication company. Through business mergers, Hall now manages companies that service high-profile customers, including PepsiCo and Disney, in addition to manufacturing the most dominating strength equipment in the industry. She also began to build her real estate portfolio, investing in commercial and residential spaces.

If you’re interested in purchasing strength equipment for a gym, home gym, school, health club or personal training studio, contact info@MyArsenalStrength.com or call 865.333.5444. To check out Arsenal Strength’s equipment and apparel, visit their website www.MyArsenalStrength.com. To stay up-to-date on company news, updates, or launches follow them on Facebook, Instagram and YouTube.

Jamie (Kelling) Hall
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