Alumnus Participates in Brand Activism Webinar

Mitch Hamilton ’12 Ph.D. participates in a webinar titled “(In)authentic Brand Activism” on Oct. 28, 202, is featured by the Marketing Science Institute (MSI). MSI also featured Hamilton’s article, “Taking a Stand: Four Steps to Creating and Marketing Authentic Brand Activism.”

Hamilton joined Loyola Marymount University in 2012, where he has been very successful with students and he continues to publish research on advertising and marketing.

Kimmy Kimball