#WhitmanWatch: Alexa Cloud

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Name: Alexa Cloud
Graduation Year: May 2018
Major(s)/Minor(s): Retail/ Supply Chain Management
Hometown: San Diego, California

Alexa Cloud’s passion for the fashion industry began when she was a child. However, that passion did not blossom into a potential career until she arrived at Syracuse University‘s Martin J. Whitman School of Management.

“I was always into fashion,” said Cloud. “That’s something I got from my grandma.”

Cloud grew up very close to her grandmother, who happened to be a model. Throughout her childhood, Cloud spent time shopping with her grandmother and looking at photos from her modeling days. These experiences jumpstarted Cloud’s interest in fashion. Syracuse University’s Whitman School attracted Cloud because it is one of the few large universities with a prominent retail management program.

“The curriculum, along with networking, has opened up a lot of doors for me,” explained Cloud.

To Cloud, the retail management program has been a great fit for her because it provides outlets for her creativity, advanced industry knowledge, networking and the opportunities to combine other majors.

“Even though I became a retail major, I was able to add a supply chain major with ease,” said Cloud.

According to Cloud, the Whitman School students, faculty and staff have consistently pushed her to be the best version of herself.

“Even when I visited campus, Carol Heil, the director of recruitment, and Amanda Nicholson, the associate dean of undergraduate programs, knew who I was,” explained Cloud. “It was a great feeling to have a support system here, especially being so far from home.”

On campus, Cloud is the vice president of Beta Gamma Sigma, an honor’s fraternity within Whitman, and a lead student ambassador for the Whitman Visitor’s Center. Cloud has also been involved in Delta Sigma Pi, a professional business fraternity, and OrangeSeeds, a first-year leadership organization.

Cloud studied abroad in Florence, Italy and spent last summer furthering her a buying intern at Burlington Stores. She will be starting full-time in the fall as an assistant buyer in their L.A. office.

Her advice for incoming freshman would be to get involved and find what you’re truly passionate about.

As Cloud enters her last year at the Whitman School, she hopes to leave a legacy of having had genuine empathy for others.

“I felt like I got a lot of genuine support while I was here, and I want to reciprocate that,” said Cloud.

Daniel Strauss

Daniel Strauss is a junior in the Whitman School of Management majoring in Finance with a minor in Newhouse. He has held several internships in strategic advisory, global supply chain, and business development. He is passionate about economics, technology and social impact. Daniel believes that an appropriate mixture of economic and regulatory policy can enable businesses to achieve economic prosperity and generate a measurable social impact.

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