What Can I Do With a Marketing Management Degree?

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Looking to be a part of a diverse career field that’s on the rise? Consider marketing. Today, marketing is fast-paced with more communications mediums and fewer geographic boundaries than ever before. A career with limitless opportunities, marketing utilizes strategic thinking, analytical reasoning, interpersonal and communication skills to understand and react to the demands of customers and brands.

Program Overview

The Whitman School marketing management program is designed for students to encounter all the challenges in the industry: how a company decides what to sell, who to target and the best means of reaching them.

Students enrolled in the marketing management program can choose from more than nine electives and must take three elective business courses. The marketing management major can also be successfully paired with almost every major at the Whitman school. The retail management and supply chain management majors are commonly combined with marketing management.

Marketing management majors also gain real world experience through internships at major companies across the globe, various sales and business case competitions, shadowing seasoned marketing professionals, interaction with accomplished presenters and panelists.

Clubs, Centers and Connections

Whitman’s many clubs, such as the American Marketing Association Student Chapter, expand your base of knowledge and introduce you to additional resources through programming and events.

Marketing management majors are encouraged to participate in the Goldberg Marketing Career Exploration Trip to prominent New York City firms in a variety of industries to learn how companies use marketing in different ways. 

Duals

At Whitman, a number of marketing undergraduates pursue a dual degree with Syracuse University’s S.I. Newhouse School of Public Communications and the School of Information Studies. This helps prepare students for successful careers in corporate communications, digital marketing and digital media strategy.

Career Information

In 2015, the average base salary for Whitman marketing management graduates was $47,256.

Employment

Whitman’s marketing management majors secure promising positions in product management, market analysis and sales at companies such as AT&TGEICO, IBMNBCUniversalNews America Marketing, Pepsico and The Hershey Company. These leading brands look to Whitman for their company’s next great marketing minds.

Meet a Marketing Management Major

Meet some of our students and faculty in the marketing management program:

 

To learn more, visit this page to discover if marketing management is the right choice for you.

 

Arielle Spears

Arielle Spears

Arielle is a content marketing specialist for the Whitman School. In this role, she is responsible for supporting Whitman’s overall marketing strategy through content development on digital channels, including websites and social media. After receiving her B.A. from Syracuse University, she went on to earn her M.S. in public relations from Syracuse’s S.I. Newhouse School of Public Communications.
Arielle Spears
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