Viviana Rodriguez is a partner in Portfolio Management at UM Worldwide in New York City. She graduated from Syracuse University’s Martin J. Whitman School of Management and S. I. Newhouse School of Public Communications in 2010 with a B.S. in marketing and advertising. Throughout her career in media, she has worked with various clients including BMW, Mercedes-Benz, JCPenney, Gold Toe, Tribe Hummus and Suffolk University. Born and raised in Puerto Rico, she moved to the U.S. at the age of 18 and now lives in Hoboken, New Jersey, with her husband. When she’s not working, Viviana loves cooking, spending time with her family and planning her next trip, currently to Rome and Florence.